Kinedu.

Kinedu is a baby development app from Mexico that gives parents daily activities suited to their child's age. Parents' needs change month by month, so one ad cannot speak to everyone.

We ran app install campaigns grouped by the child's stage. Parents of a newborn saw different ads from parents of a one-year-old, each showing an activity that fits that age. We optimised for parents who started a trial and not only for installs, tested video against still creatives, and kept campaigns running in both Spanish and English.

• Install campaigns grouped by the child's age
• Optimised for trial starts
• Video and still creative testing
• Campaigns in Spanish and English