Fondeadora.

Fondeadora is a Mexican banking app. For a finance app an install means little on its own. What counts is the person who opens an account and starts using it.

We ran app campaigns built around that goal. Ads were written in everyday Mexican Spanish and each led with one clear benefit. We tracked the whole path from install to sign-up to first use, and judged every ad by how many people finished it. Creatives were refreshed regularly, and budget went to the ads and audiences that brought in active users.

• App campaigns on Meta and Google
• Ads in everyday Mexican Spanish
• Tracking from install to first use
• Regular creative refresh