Rouje.

Rouje is a Paris fashion label with a look people recognise in a single frame. On social, the job was to keep that look steady while posting often enough to stay in the feed.

We ran the monthly content calendar: what goes out, on which day and in which format. Each month was planned around drops and seasons, with a mix of reels, stills and mood-board posts, so the grid reads like one story and not a catalogue. We wrote the captions short and personal, the way the brand speaks, and looked after comments and messages so the page always felt attended to.

• Monthly content calendar across reels, stills and stories
• Captions written in the brand's voice
• Community management: comments, messages and tags
• A monthly review of what worked, fed into the next plan