Insightsnotes from the studio
Insights.
Practical notes on ads, Google, social media and working with an agency. Written for founders, not marketers.
Performance marketing · 6 min
What a Meta ads audit should check (and what to fix first)
A plain-English Meta ads audit for founders: tracking, campaign goals, audiences, creatives, landing pages and lead follow-up, in the order that saves the most money.
Read →Local SEO · 5 minGoogle Business Profile: a setup checklist that gets you calls
How to set up and keep up a Google Business Profile so local customers in Bengaluru and beyond find you, trust you and call you.
Read →Working with an agency · 5 minHow to brief a marketing agency so you get an accurate quote
What to put in a marketing brief: goal, audience, scope, budget range, timeline and decision-makers, so agencies can quote accurately and you can compare them fairly.
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