Common Man Coffee Roasters.

Common Man Coffee Roasters is a specialty roaster in Singapore with cafes, an online shop and a barista academy. Its social pages speak to three groups at once: cafe guests, people who brew at home and people in the coffee trade.

We managed the calendar so each group heard from the brand every week. Cafe posts covered food, coffee and what's on. Posts about beans explained where a coffee comes from and how to brew it. Academy posts showed the craft. We wrote the captions, kept the photography warm and consistent, and replied to comments and messages.

• Weekly calendar across cafes, beans and academy
• Captions and brewing notes
• A consistent photography style
• Replies to comments and messages