Lewis Road Creamery.

Lewis Road Creamery is a New Zealand dairy brand known for premium milk, butter and ice cream. Its packs are simple and elegant, and everything around them has to match.

We worked on how the brand shows up around product launches. We set a campaign look that starts from the pack: its colours, its typography and plenty of white space. We wrote in a calm, slightly playful tone that suits the brand, then turned that into ready layouts for social posts, in-store material and email.

• Campaign look built from the packaging
• Tone of voice for launch copy
• Layouts for social, in-store and email
• A short guide for future launches