Undone.

Undone makes customisable watches in Hong Kong and is known for its collaborations. Every launch needs its own character while still looking like Undone.

We worked on the brand side of launches. For each release we set the visual direction: colours taken from the watch, a type style and a way of framing the product. From that we built a launch kit of main visuals, social templates and short notes on how to use them, so everything going out during a launch looked like one campaign.

• Visual direction for each launch
• Main visuals and layouts
• Social templates for the launch period
• Short usage notes for the team