PdPaola.

PdPaola is a Barcelona jewellery brand. Jewellery is small on a phone screen, so content has to show how a piece is worn and how pieces go together.

We produced the social content around new collections. For each launch we planned a set of reels and stills: close shots that show the detail, styling shots that show the piece on a person, and short stacking and layering ideas people could copy. We edited everything for the feed first, wrote the captions, and delivered each launch as a ready-to-post kit so the brand's team could publish without extra work.

• Launch content kits: reels, stills and stories
• Stacking and layering how-to videos
• Editing and colour to match the brand's look
• Captions and post order for each launch