Heist Studios.

Heist Studios makes tights and shapewear in London and sells mostly online. Nobody can touch the product before buying, so the ad has to do the convincing: the fit, the comfort and how it sits under clothes.

We ran paid social with the product as the lead. Each creative answered one doubt a buyer has, such as sizing, staying in place or how it looks under a dress, and we tested the opening seconds of every video before putting real budget behind it. Ads pointed to the page for that exact product, and the plan followed the season, with tights leading in the colder months and shapewear around occasions.

• Paid social campaigns built product by product
• Testing of video openings and ad copy
• Ads matched to the right product page
• A seasonal plan for the year