Cowboy.

Cowboy makes connected electric bikes in Brussels. The bike is the star, and a film has to make you feel the ride before you read a single specification.

We edited product and ride films. We cut the footage to the rhythm of the ride, balanced the colour so the bike looks the same in every shot, and built the sound from the street up: tyres, wind and the city. From each main film we also made shorter cuts in upright and wide formats, so one shoot could feed the website, social channels and ads.

• Editing of product and ride films
• Colour and sound design
• Upright and wide versions
• Short cuts for social and ads