Kcal.

Kcal delivers healthy meals and meal plans across the UAE. Its social pages have two jobs: make the food look worth ordering, and explain the plans simply.

We managed the pages month by month. The calendar balanced food shots, short explainers on how the plans work, customer stories and timely offers. We wrote the captions, kept the look consistent from post to post, and answered comments and messages, sending questions about orders to the right team.

• Monthly content calendar
• Food posts, plan explainers and offers
• Captions and a consistent look
• Replies to comments and messages