Brand consultancy.
A clear direction your whole team can follow.
Before a logo, a film or an ad, a brand needs to know what it stands for. We work with you to find the one idea your brand can own, give it a name and a voice, and write it all down, so everyone who works on the brand pulls in the same direction.
The crown. Every brand needs to know what it rules.
- Positioning statement
- Naming options
- Tone of voice
- Brand guide
- 01 / 06
Discovery
We sit with the founders and the team, read what already exists and list what the business needs the brand to do.
- 02 / 06
Audience
We work out who the brand is for, what they care about and what they are choosing between today.
- 03 / 06
Positioning
We define the one idea the brand can own and how it differs from the competition, in a line anyone can repeat.
- 04 / 06
Naming and voice
We name the brand, product or range where it is needed, and set how the brand speaks.
- 05 / 06
Visual direction
We set the look: logo direction, colour, type and the rules that hold them together.
- 06 / 06
Brand book
Everything goes into one guide that your team and your partners can follow.